How Nurturefy Works
Nurturefy turns each lead event into the next best conversion action: respond fast, follow up across channels, book the appointment, and keep optimizing the gaps.
Connect Your Lead Sources
Connect website forms, Facebook lead forms, and supported communication accounts to capture enquiries in your CRM.
- Built-in CRM and pipeline routing
- Website and ad lead capture
- Website live chat capture
- Linked contact identities
Trigger the Correct Playbook
Configure pipeline stages and nurture schedules for new enquiries, open estimates, and existing customers.
- Speed-to-lead workflows
- AI receptionist setup
- Estimate rehash
- Database reactivation
Coordinate Multi-Channel Follow-Up
AI voice, SMS, email, and WhatsApp follow-ups work together so every lead gets the right message at the right time.
- AI voice conversations
- Personalized SMS
- Email nurture
- Two-way WhatsApp conversations
Book and Confirm Appointments
Qualified prospects are pushed toward confirmed appointments with reminders and handoff context for your team.
- Calendar-ready handoff
- Appointment reminders
- Lead notes and intent capture
- Booking follow-up
Track the Revenue Leaks
See which lead sources, stages, and messages are creating conversations, bookings, and drop-offs.
- Workflow visibility
- Source-level tracking
- Conversion reporting
- Follow-up gap analysis
Optimize and Expand
Once the first workflows are working, add reactivation, review, referral, and seasonal campaigns to compound results.
- Monthly optimization
- Database broadcasts
- Review and referral asks
- Campaign testing
From Lead Event to Booked Follow-Up
Launch timing depends on account connections and setup. Start with the first workflows, then expand based on results.
Map leaks
Review lead sources, CRM stages, and follow-up gaps
Connect triggers
Connect channels, lead sources, and pipeline stages
Launch sequences
Start lead follow-up and receptionist workflows
Optimize
Add rehash, reviews, referrals, and broadcasts
Ready to See Your Follow-Up Gaps?
Book a demo and we will walk through the lead events Nurturefy can own first.